{"id":416,"date":"2025-09-02T18:56:08","date_gmt":"2025-09-02T18:56:08","guid":{"rendered":"http:\/\/localhost:8080\/?p=416"},"modified":"2025-10-02T15:54:34","modified_gmt":"2025-10-02T15:54:34","slug":"416-2","status":"publish","type":"post","link":"https:\/\/ascnet.ie\/3wayswitch\/416-2\/","title":{"rendered":"Why choose to work for us? &#8211; Employer Branding"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover\" style=\"min-height:470px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-block-cover__image-background wp-image-78 size-full\" alt=\"\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics.jpg 1000w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics-300x200.jpg 300w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-80 has-background-dim\" style=\"background-color:#8d0db1\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-73df7ea3 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/ascnet.ie\/3wayswitch\/\"><img loading=\"lazy\" decoding=\"async\" width=\"197\" height=\"196\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/logo.png\" alt=\"\" class=\"wp-image-102\" style=\"width:50px\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/logo.png 197w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/logo-150x150.png 150w\" sizes=\"auto, (max-width: 197px) 100vw, 197px\" \/><\/a><\/figure>\n\n\n<form role=\"search\" method=\"get\" action=\"https:\/\/ascnet.ie\/3wayswitch\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label screen-reader-text\" for=\"wp-block-search__input-1\" >Search<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 370px\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required \/><button aria-label=\"Search\" class=\"wp-block-search__button has-icon wp-element-button\" type=\"submit\" ><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form><\/div>\n\n\n<nav class=\"is-responsive items-justified-right wp-block-navigation is-content-justification-right is-layout-flex wp-container-core-navigation-is-layout-fc306653 wp-block-navigation-is-layout-flex\" aria-label=\"Menu 2\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container  has-text-color has-contrast-color has-background has-base-background-color\"  id=\"modal-2\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-2-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive items-justified-right wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/ascnet.ie\/3wayswitch\/smes\/\"><span class=\"wp-block-navigation-item__label\">SMEs<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/ascnet.ie\/3wayswitch\/institution\/\"><span class=\"wp-block-navigation-item__label\">Institutions<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/ascnet.ie\/3wayswitch\/students\/\"><span class=\"wp-block-navigation-item__label\">Students<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics.jpg 1000w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics-300x200.jpg 300w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\">Why chose to work for us? &#8211; Employer Branding<\/h2>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\"><div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/ascnet.ie\/3wayswitch\/category\/sme\/\" rel=\"tag\">SME<\/a><\/div>\n\n<div class=\"taxonomy-post_tag is-style-post-terms-1 is-style-post-terms-1--3 wp-block-post-terms\"><a href=\"https:\/\/ascnet.ie\/3wayswitch\/tag\/employee-value-proposition\/\" rel=\"tag\">Employee Value Proposition<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/ascnet.ie\/3wayswitch\/tag\/employer-branding\/\" rel=\"tag\">Employer Branding<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/ascnet.ie\/3wayswitch\/tag\/organisation-person-fit\/\" rel=\"tag\">Organisation-person fit<\/a><\/div><\/div>\n\n\n\n<p>How to design and implement an effective total employer branding strategy in order to attract and retain young talent? What makes a competitive employer brand for young talent? Learn about how to express the essence of your company, its uniqueness, and values by developing your own employer branding.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-3c46939c wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:0;padding-bottom:var(--wp--preset--spacing--30);padding-left:0\">\n<h2 class=\"wp-block-heading alignwide\">About<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover page-nav-2\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-block-cover__image-background wp-image-78 size-full\" alt=\"\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics.jpg 1000w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics-300x200.jpg 300w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-contrast-background-color has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-base-color has-text-color has-link-color has-large-font-size wp-elements-4320c0578719a2622f5eb7bd33826465\">Why choose to work for us? &#8211; Employer Branding Basics<\/h2>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover page-nav-3\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-block-cover__image-background wp-image-69 size-full\" alt=\"\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage.jpg 1000w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage-300x200.jpg 300w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-contrast-background-color has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">How<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading alignwide\">Toolkit Contents<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover page-nav-3\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-84 size-large\" alt=\"\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitExpert-768x1024.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitExpert-768x1024.jpg 768w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitExpert-225x300.jpg 225w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitExpert.jpg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-contrast-background-color has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">Experts Advice<\/h2>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover page-nav-4 has-base-color has-text-color has-link-color wp-elements-b250d795c34cd91e0b7f1eb360fd2b56\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-86 size-large\" alt=\"\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitLinks-768x1024.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitLinks-768x1024.jpg 768w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitLinks-225x300.jpg 225w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitLinks.jpg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-contrast-background-color has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">External Links &amp; Further Reading<\/h2>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover page-nav-5\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-83 size-large\" alt=\"\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitCoachingFAQs-576x1024.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitCoachingFAQs-576x1024.jpg 576w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitCoachingFAQs-169x300.jpg 169w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitCoachingFAQs-768x1365.jpg 768w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitCoachingFAQs-864x1536.jpg 864w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitCoachingFAQs.jpg 1000w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-contrast-background-color has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">Coaching  FAQs<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading alignwide\">Templates<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover has-base-color has-text-color has-link-color wp-elements-112dbc3940e5763cde7b43a20f0edcde\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-block-cover__image-background wp-image-69 size-full\" alt=\"\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage.jpg 1000w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage-300x200.jpg 300w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#7600c4\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p>pdf<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-large-font-size\">Employer Branding Checklist<\/h2>\n\n\n\n<p class=\"has-text-align-left\">6 Steps to Build a Dynamic Employer Brand<\/p>\n\n\n\n<div class=\"wp-block-file aligncenter\"><a href=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/09\/EmployerBrandingChecklist.pdf\" class=\"wp-block-file__button wp-element-button\" download>Download<\/a><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover has-base-color has-text-color has-link-color wp-elements-91c48d5bbcad745ae2b032939c73e18a\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-block-cover__image-background wp-image-69 size-full\" alt=\"\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage.jpg 1000w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage-300x200.jpg 300w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#7600c4\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p>pdf<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-large-font-size\">Employer Branding Canva &#8211; Text<\/h2>\n\n\n\n<p class=\"has-text-align-left\">With this canva by RecRight, you can brainstorn on your employer branding<\/p>\n\n\n\n<div class=\"wp-block-file aligncenter\"><a href=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/09\/BrandingCanvaText.pdf\" class=\"wp-block-file__button wp-element-button\" download>Download<\/a><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover has-base-color has-text-color has-link-color wp-elements-fdb528ffd795f86f9d05de9f75ac1606\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-block-cover__image-background wp-image-69 size-full\" alt=\"\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage.jpg 1000w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage-300x200.jpg 300w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#7600c4\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p>pdf<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-large-font-size\">Employer Branding Canva &#8211; Visual<\/h2>\n\n\n\n<p class=\"has-text-align-left\">With this canva by RecRight, you can brainstorn on your employer branding<\/p>\n\n\n\n<div class=\"wp-block-file aligncenter\"><a href=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/09\/BrandingCanvaVisual.pdf\" class=\"wp-block-file__button wp-element-button\" download>Download<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-block-cover__image-background wp-image-78 size-full\" alt=\"\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics.jpg 1000w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics-300x200.jpg 300w, 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\n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-5-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive items-justified-right wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/ascnet.ie\/3wayswitch\/smes\/\"><span class=\"wp-block-navigation-item__label\">SMEs<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/ascnet.ie\/3wayswitch\/institution\/\"><span class=\"wp-block-navigation-item__label\">Institutions<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/ascnet.ie\/3wayswitch\/students\/\"><span class=\"wp-block-navigation-item__label\">Students<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-70021b37 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Basics<\/h2>\n\n\n\n<p>An&nbsp;<strong>employer brand<\/strong>&nbsp;relates to the essence of the company, its uniqueness and values. It can also be viewed as a company\u2019s promise to employees in exchange for their experience, talents, contacts, or skills.&nbsp;<strong>Employer branding<\/strong>&nbsp;refers to marketing techniques in attracting, recruiting and retaining employees.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group wp-embed-aspect-16-9 wp-has-aspect-ratio has-global-padding is-layout-constrained wp-container-core-group-is-layout-3c46939c wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:0;padding-bottom:var(--wp--preset--spacing--30);padding-left:0\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading alignwide\">The basics of employer branding<\/h2>\n\n\n\n<p>An&nbsp;<strong>employer brand<\/strong>&nbsp;is a perception about a company as an employer by its current and potential talent. It relates to the essence of the company, its uniqueness and values that potential and existing employees find attractive. Yet, it also can be viewed as a company\u2019s \u201cpromise (or employee value proposition) to employees in exchange for their experience, talents, contacts, or skills\u201d.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Employer branding<\/strong>&nbsp;refers to marketing techniques in attracting, recruiting and retaining . It is a long-term strategy of a firm to form positive perceptions of current staff, potential employees and also other stakeholders about the firm.&nbsp;<\/p>\n\n\n\n<p>Successful employer brands create an image of an attractive employer through organizational culture, remuneration, benefit packages and other employment offers (Lybrand, 2018). These factors help a company position itself as a top place to work for and retain its current employees (Lybrand, 2018).&nbsp;<\/p>\n\n\n\n<p>The concept of employer branding encompasses all the elements that create a positive corporate image for current and potential employees.<strong>&nbsp;Positive image of the firm inclines a positive workplace<\/strong>&nbsp;and differentiates it from its competitors by offering unique aspects of employment for the potential talent (Backhaus and Tikoo, 2004).&nbsp;Employer branding highlights that employers need to be attractive&nbsp;to both potential employees and their existing staff. This helps to increase their motivation and satisfaction rates (Ambler and Barrow, 1996).&nbsp;<\/p>\n\n\n\n<p>There is a lot of evidence to suggest that large organizations prioritize the needs of their customers and place their employees to the second plan. However, this can be seen as a strategic mistake given that employees can promote the organization if they feel they are valued (Martin et al., 2011). This can be achieved through a good storytelling where employees share their feedback about their job and the place of work. Asking the current staff to share what makes their job and the employer special is part of the EVP.&nbsp;<\/p>\n\n\n\n<p>A strong employer brand can also be created through differentiation and matching the employer brand with the company\u2019s brand. The first goal will assist in attracting new talent whilst the second goal will retain the existing talent (Backhaus, 2016). The<strong>&nbsp;reputation of the company<\/strong>&nbsp;is very important both internally and externally and can contribute towards the company\u2019s competitive advantage (Backhaus, 2016).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"714\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2BasicsMain.jpg\" alt=\"\" class=\"wp-image-80\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2BasicsMain.jpg 1000w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2BasicsMain-300x214.jpg 300w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2BasicsMain-768x548.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-embed-aspect-16-9 wp-has-aspect-ratio has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignwide\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"664\" class=\"wp-block-cover__image-background wp-image-79 size-full\" alt=\"\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics2.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics2.jpg 1000w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics2-300x199.jpg 300w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics2-768x510.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-contrast-background-color has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading\">The Toolbox for Managing Talent&#8217;s Careers<\/h2>\n\n\n\n<p class=\"has-text-align-left has-large-font-size\">What is in the toolbox and when to use it?<\/p>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/09\/Toolkit2BasicsInfographic.pdf\" class=\"wp-block-file__button wp-element-button\" download>Download Infographic<\/a><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-embed-aspect-16-9 wp-has-aspect-ratio has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignwide\">Videos<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to get to a strong Employee Value Proposition\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lC59k56WyYQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Seven Tips to Create an Employer Value Proposition\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jp5zgYzf4_s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-embed-aspect-16-9 wp-has-aspect-ratio has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading alignwide\">Additional Links<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide has-custom-off-white-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-fb90a72e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-2585677676b716d970e4f53df9174b86\" style=\"color:#8f13b0\"><a href=\"https:\/\/doi.org\/10.1002\/1099-050X(200024)39:4%3C347::AID-HRM6%3E3.0.CO;2-C\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.linkedin.com\/business\/talent\/blog\/talent-acquisition\/employer-branding\" target=\"_blank\" rel=\"noreferrer noopener\">What Is Employer Branding and How Can It Grow Your Business?<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-2a5351e6e27a72d3c7b9b37182ef01b6\" style=\"color:#444444\">Lybrand (2018)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-custom-off-white-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-fb90a72e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-e2a810491460e51a99ee72005a9515c3\" style=\"color:#8f13b0\"><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2018.08.001\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.researchgate.net\/publication\/263326597_The_employer_brand\" target=\"_blank\" rel=\"noreferrer noopener\">The employer brand<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-9a7c721b845b30aef4fb2f73992e4d8c\" style=\"color:#444444\">Ambler, T. and Barrow, S. (1996)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-custom-off-white-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-fb90a72e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-271fd842c774834c21b24741fafcca56\" style=\"color:#8f13b0\"><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2018.08.001\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2013.05.002\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/15416518.2016.1245128\" target=\"_blank\" rel=\"noreferrer noopener\">Employer Branding Revisited<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-439e7dbee719c82c879844a8f7997bd0\" style=\"color:#444444\">Backhaus, K. (2016)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-custom-off-white-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-fb90a72e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-2dbb1d403abaf0425742c6c2a4a1f4a4\" style=\"color:#8f13b0\"><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2018.08.001\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2013.05.002\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"http:\/\/www.theallianceframework.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.researchgate.net\/publication\/235310489_Conceptualizing_and_researching_employer_branding\" target=\"_blank\" rel=\"noreferrer noopener\">Conceptualizing and researching employer branding<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-82b582b526e3c974af77b0b601bd8f44\" style=\"color:#444444\">Backhaus, K. and Tikoo, S. (2004)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-custom-off-white-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-fb90a72e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-7fd91d4b230384cc799019bb68f86e36\" style=\"color:#8f13b0\"><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2018.08.001\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2013.05.002\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"http:\/\/www.theallianceframework.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.researchgate.net\/publication\/235310489_Conceptualizing_and_researching_employer_branding\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.researchgate.net\/publication\/308929357_Employer_Branding_Revisited\" target=\"_blank\" rel=\"noreferrer noopener\">Workplace branding: Leveraging human resources management practices for competitive advantage through \u201cbest employer\u201d surveys<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-de849351340aedb7171bba27eda9d7af\" style=\"color:#444444\">Martin, G., Gollan, P.J. and Grigg, K. (2011)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-custom-off-white-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-fb90a72e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-83cb4e5e3c8cbd22084dfd37a8696bc4\" style=\"color:#8f13b0\"><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2018.08.001\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2013.05.002\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"http:\/\/www.theallianceframework.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.researchgate.net\/publication\/235310489_Conceptualizing_and_researching_employer_branding\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.researchgate.net\/publication\/308929357_Employer_Branding_Revisited\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.researchgate.net\/publication\/271062822_Antecedents_and_Consequences_of_Employer_Branding\" target=\"_blank\" rel=\"noreferrer noopener\">Antecedents and Consequences of Employer Branding<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-d71d5ea81ff921ce4e3d49bfa227c9e6\" style=\"color:#444444\">Biswas, M. and Suar, D. (2014)<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-embed-aspect-16-9 wp-has-aspect-ratio has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f3f3f3;padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-2b43bde3 wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<p class=\"page-nav-1 has-text-color has-link-color wp-elements-6bab8ce46e3fca8ea148e2e92b3a4dd1\" style=\"color:#8f13b0\">&lt; Back to Toolkit<\/p>\n\n\n\n<p class=\"page-nav-3 has-text-color has-link-color wp-elements-3645665b0300621386838aea3d413875\" style=\"color:#8f13b0\">Next Section: How? &gt;<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-block-cover__image-background wp-image-69 size-full\" alt=\"\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage.jpg 1000w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage-300x200.jpg 300w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-90 has-background-dim\" style=\"background-color:#8f13b0\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-73df7ea3 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/ascnet.ie\/3wayswitch\/\"><img loading=\"lazy\" decoding=\"async\" width=\"197\" height=\"196\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/logo.png\" alt=\"\" class=\"wp-image-102\" style=\"width:50px\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/logo.png 197w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/logo-150x150.png 150w\" sizes=\"auto, (max-width: 197px) 100vw, 197px\" \/><\/a><\/figure>\n\n\n<form role=\"search\" method=\"get\" action=\"https:\/\/ascnet.ie\/3wayswitch\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label screen-reader-text\" for=\"wp-block-search__input-6\" >Search<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 370px\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-6\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required \/><button aria-label=\"Search\" class=\"wp-block-search__button has-icon wp-element-button\" type=\"submit\" ><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form><\/div>\n\n\n<nav class=\"is-responsive items-justified-right wp-block-navigation is-content-justification-right is-layout-flex wp-container-core-navigation-is-layout-fc306653 wp-block-navigation-is-layout-flex\" aria-label=\"Menu 2 3\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container  has-text-color has-contrast-color has-background has-base-background-color\"  id=\"modal-7\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-7-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive items-justified-right wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/ascnet.ie\/3wayswitch\/smes\/\"><span class=\"wp-block-navigation-item__label\">SMEs<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/ascnet.ie\/3wayswitch\/institution\/\"><span class=\"wp-block-navigation-item__label\">Institutions<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/ascnet.ie\/3wayswitch\/students\/\"><span class=\"wp-block-navigation-item__label\">Students<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-70021b37 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">How?<\/h2>\n\n\n\n<p>Employee Value Proposition (EVP) is one of the most important and effective employer branding methods. EVP is formally defined as a set of associations and offerings granted by an organisation in return for the skills, capabilities and experiences an employee brings to the organisation.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-3c46939c wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:0;padding-bottom:var(--wp--preset--spacing--30);padding-left:0\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\">Develop and implement an EVP<\/h2>\n\n\n\n<p>EVP offers its employees values that are different from other competing employers in the job market. This technique assists in getting and retaining better talents. A strong EVP not only attracts and retains the best talent but also reduces hiring costs by re-engaging unmotivated employees (Lybrand, 2018). As an employee-centred approach, EVP help employers identify about all benefits and rewards that their employees receive.<\/p>\n\n\n\n<p>To create an attractive employer brand image, a firm is required to undertake a three-step approach (Backhaus and Tikoo, 2004).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop value proposition<\/li>\n\n\n\n<li>For potential talent<\/li>\n\n\n\n<li>For third parties involved in recruitment<\/li>\n\n\n\n<li>Market value proposition: Match employer value proposition with other branding strategies<\/li>\n\n\n\n<li>Internal branding<\/li>\n\n\n\n<li>Promote firm&#8217;s values to current staff<\/li>\n\n\n\n<li>Ensure staff contributes to firm&#8217;s goals<\/li>\n<\/ul>\n\n\n\n<p>First, it needs to develop a value proposition for the talent they aim to recruit and other agencies or third parties that contribute to finding the right talent. That includes recruitment agencies, placement coordinators and career councillors at universities.<\/p>\n\n\n\n<p>Once the value proposition is developed, it needs to be marketed for recruitment purposes. Whilst its main goal is to attract potential employees, it also continues to strengthen the brand image for its current and potential clients. This means that employer branding strategy needs to match other branding strategies and values of the firm. For example, \u201cthe employer brand is strengthened when the consumer-based promise and the corporate vision of the firm are aligned with the personal benefits offered to employees (in terms of working conditions, hours, holiday entitlements, work \u2013 life balance, childcare arrangements, training, perks and other inputs to job satisfaction)\u201d (Moroko and Uncle, 2008).<\/p>\n\n\n\n<p>Backhaus and Tikoo describe the employer branding process in the following words: \u201cExternal marketing of the employer brand establishes the firm as an employer of choice and thereby enables it to attract the best possible workers. The assumption is that the distinctiveness of the brand allows the firm to acquire distinctive human capital. Further, once recruits have been attracted by the brand, they develop a set of assumptions about employment with the firm that they will carry into the firm, thereby supporting the firm\u2019s values and enhancing their commitment to the firm.\u201d<\/p>\n\n\n\n<p>The third aspect of employer branding is internal marketing or internal branding. It is used to put into practice the promises that were made during the recruitment stage. According to Backhaus and Tikoo, internal branding ensures that staff embrace the organisational values and contribute towards achieving the organisational goals.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage.jpg\" alt=\"\" class=\"wp-image-69\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage.jpg 1000w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage-300x200.jpg 300w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/FileBGImage-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading alignwide\">Additional Links<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide has-custom-off-white-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-fb90a72e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-3360480e7ac962a187a6243c7ae47d9f\" style=\"color:#8f13b0\"><a href=\"https:\/\/doi.org\/10.1002\/1099-050X(200024)39:4%3C347::AID-HRM6%3E3.0.CO;2-C\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"http:\/\/www.theallianceframework.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/13620430410550754\/full\/html\" target=\"_blank\" rel=\"noreferrer noopener\">Conceptualizing and researching employer branding<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-c567263c5b0c80110509f29482a46c72\" style=\"color:#444444\">Backhaus, K. &amp; Tikoo, S. (2004)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-custom-off-white-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-fb90a72e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-e60463d0813c681498945f88826300af\" style=\"color:#8f13b0\"><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2018.08.001\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/journals.aom.org\/doi\/abs\/10.5465\/AMJ.2011.59215081\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.researchgate.net\/publication\/270027750_An_employer_brand_predictive_model_for_talent_attraction_and_retention\" target=\"_blank\" rel=\"noreferrer noopener\">An employer brand predictive model for talent attraction and retention<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-5c9a8f0ca096f126007fd3acf5203207\" style=\"color:#444444\">Botha, A., Bussin, M. &amp; De Swardt, L. (2011)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-custom-off-white-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-fb90a72e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-56c99c7fd4b36befeab6a75c68fffe24\" style=\"color:#8f13b0\"><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2018.08.001\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2013.05.002\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/doi.org\/10.1016\/j.orgdyn.2008.02.001\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.researchgate.net\/publication\/240644238_Characteristics_of_successful_employer_brands\" target=\"_blank\" rel=\"noreferrer noopener\">Characteristics of successful employer brands<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-fb211238c0b516eb338e2984263a1e75\" style=\"color:#444444\">Moroko, L. &amp; Uncle, M. D. (2008)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-custom-off-white-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-fb90a72e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-cfbfcc15ea660444f7575a5f15cd0bec\" style=\"color:#8f13b0\"><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2018.08.001\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2013.05.002\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/doi.org\/10.1016\/j.orgdyn.2008.02.001\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.researchgate.net\/publication\/240644238_Characteristics_of_successful_employer_brands\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.linkedin.com\/business\/talent\/blog\/talent-acquisition\/employer-branding\" target=\"_blank\" rel=\"noreferrer noopener\">What Is Employer Branding and How Can It Grow Your Business?<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-a932f898b9c1a72beb7d4ba59262c775\" style=\"color:#444444\">Lybrand, S. (2018)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-custom-off-white-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-fb90a72e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-2c3234893848a4ef1798fd4640bac3c0\" style=\"color:#8f13b0\"><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2018.08.001\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2013.05.002\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/doi.org\/10.1016\/j.orgdyn.2008.02.001\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.researchgate.net\/publication\/240644238_Characteristics_of_successful_employer_brands\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/twitter.com\/TalentLyft\/status\/994290930587983872\" target=\"_blank\" rel=\"noreferrer noopener\">4-step plan to manage your employee and candidate reviews on sites<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-e1019cca0d5c6ddd5b3eb29fd1ae9873\" style=\"color:#444444\">TalentLyft<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-custom-off-white-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-fb90a72e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-77947b7fd73d13a2b660ae05564dd0f7\" style=\"color:#8f13b0\"><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2018.08.001\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2013.05.002\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/doi.org\/10.1016\/j.orgdyn.2008.02.001\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.researchgate.net\/publication\/240644238_Characteristics_of_successful_employer_brands\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.researchgate.net\/figure\/Employer-Branding-Framework_fig1_339956153\" target=\"_blank\" rel=\"noreferrer noopener\">Infographic &#8211; Leveraging the Employer Brand Strategy with Employee Value Proposition<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-fbec619d16e38b4cd1eac1a53e39a36f\" style=\"color:#444444\">Pawar, A. (2016)<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f3f3f3;padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-2b43bde3 wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<p class=\"page-nav-2 has-text-color has-link-color wp-elements-f359e32b2d0032796b5d7d494fad1996\" style=\"color:#8f13b0\">&lt; Previous Section: Basics<\/p>\n\n\n\n<p class=\"page-nav-4 has-text-color has-link-color wp-elements-3160ff1fef7040125a5123db8645b182\" style=\"color:#8f13b0\">Next Section: Experts Advice &gt;<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1333\" class=\"wp-block-cover__image-background wp-image-84 size-full\" alt=\"\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitExpert.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitExpert.jpg 1000w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitExpert-225x300.jpg 225w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitExpert-768x1024.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-90 has-background-dim\" style=\"background-color:#8f13b0\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-73df7ea3 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/ascnet.ie\/3wayswitch\/\"><img loading=\"lazy\" decoding=\"async\" width=\"197\" height=\"196\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/logo.png\" alt=\"\" class=\"wp-image-102\" style=\"width:50px\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/logo.png 197w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/logo-150x150.png 150w\" sizes=\"auto, (max-width: 197px) 100vw, 197px\" \/><\/a><\/figure>\n\n\n<form role=\"search\" method=\"get\" action=\"https:\/\/ascnet.ie\/3wayswitch\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label screen-reader-text\" for=\"wp-block-search__input-8\" >Search<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 370px\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-8\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required \/><button aria-label=\"Search\" class=\"wp-block-search__button has-icon wp-element-button\" type=\"submit\" ><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form><\/div>\n\n\n<nav class=\"is-responsive items-justified-right wp-block-navigation is-content-justification-right is-layout-flex wp-container-core-navigation-is-layout-fc306653 wp-block-navigation-is-layout-flex\" aria-label=\"Menu 2 4\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container  has-text-color has-contrast-color has-background has-base-background-color\"  id=\"modal-9\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-9-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive items-justified-right wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/ascnet.ie\/3wayswitch\/smes\/\"><span class=\"wp-block-navigation-item__label\">SMEs<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/ascnet.ie\/3wayswitch\/institution\/\"><span class=\"wp-block-navigation-item__label\">Institutions<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/ascnet.ie\/3wayswitch\/students\/\"><span class=\"wp-block-navigation-item__label\">Students<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-70021b37 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Experts Advice<\/h2>\n\n\n\n<p>Learn about Employer Branding from the experts<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-3c46939c wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:0;padding-bottom:var(--wp--preset--spacing--30);padding-left:0\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading alignwide\">Employer Branding Insights<\/h2>\n\n\n\n<p>In the following two videos you can gain some insights about the Employer Branding strategy of L\u2019Or\u00e9al. L\u2019Or\u00e9al, a global cosmetic brand, is the Top 10 World\u2019s Most Attractive Employer and a great place to grow as a professional.<\/p>\n\n\n\n<p>The first video includes various interviews with employees at L\u2019Or\u00e9al. Join Agatha, Jr. Product Manager at Maybelline, in her career development when she won the L\u2019Or\u00e9al Brandstorm competition, joined the management trainee program, started marketing at Matrix handling colorants and finally, handling makeup at Maybelline. As a male, Fabian, Digital Manager CPD, doesn\u2019t feel out of place working at L\u2019Or\u00e9al. L\u2019Or\u00e9al also accommodates Antia\u2019s (St Product Manager L\u2019Or\u00e9al Paris) needs, as she is able to adjust working hours and occasionally work from home. Risky, the National Key Account Manager CPD, not only works behind a desk but also actively goes out to collaborate with L\u2019Or\u00e9al\u2019s partners and communities. By working hard, working smart, and working as a team, L\u2019Or\u00e9al talents are creating the future of beauty in Indonesia. careers.loreal.com<\/p>\n\n\n\n<p>The second video clip demonstrates L\u2019Or\u00e9al\u2019s talent acquisition based on their EVP. It shows the presentation from Nillesh S Bhoite, Chief Digital Officer \u2013 Global HR L\u2019Or\u00e9al. Find out how the world&#8217;s largest cosmetics company transformed its Talent Acquisition practices inside out.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1250\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit1Page4.jpg\" alt=\"\" class=\"wp-image-76\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit1Page4.jpg 1000w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit1Page4-240x300.jpg 240w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit1Page4-819x1024.jpg 819w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit1Page4-768x960.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-embed-aspect-16-9 wp-has-aspect-ratio has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignwide\">Videos<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"L\u2019Or\u00e9al Employee Value Proposition\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_DEPZjVEyo0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Transforming Talent Acquisition with AI - L\u2019Or\u00e9al Case Study\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/L_DG6v--LQ8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f3f3f3;padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-2b43bde3 wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<p class=\"page-nav-3 has-text-color has-link-color wp-elements-b6df85b4507b9405097f23b7c7927d7e\" style=\"color:#8f13b0\">&lt; Previous Section: How?<\/p>\n\n\n\n<p class=\"page-nav-5 has-text-color has-link-color wp-elements-66a4e05d2ff3f058f5383276e3f0e07a\" style=\"color:#8f13b0\">Next Section: Useful Links &gt;<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1333\" class=\"wp-block-cover__image-background wp-image-86 size-full\" alt=\"\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitLinks.jpg\" style=\"object-position:52% 14%\" data-object-fit=\"cover\" data-object-position=\"52% 14%\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitLinks.jpg 1000w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitLinks-225x300.jpg 225w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitLinks-768x1024.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-90 has-background-dim\" style=\"background-color:#8f13b0\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-73df7ea3 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/ascnet.ie\/3wayswitch\/\"><img loading=\"lazy\" decoding=\"async\" width=\"197\" height=\"196\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/logo.png\" alt=\"\" class=\"wp-image-102\" style=\"width:50px\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/logo.png 197w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/logo-150x150.png 150w\" sizes=\"auto, (max-width: 197px) 100vw, 197px\" \/><\/a><\/figure>\n\n\n<form role=\"search\" method=\"get\" action=\"https:\/\/ascnet.ie\/3wayswitch\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label screen-reader-text\" for=\"wp-block-search__input-10\" >Search<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 370px\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-10\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required \/><button aria-label=\"Search\" class=\"wp-block-search__button has-icon wp-element-button\" type=\"submit\" ><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form><\/div>\n\n\n<nav class=\"is-responsive items-justified-right wp-block-navigation is-content-justification-right is-layout-flex wp-container-core-navigation-is-layout-fc306653 wp-block-navigation-is-layout-flex\" aria-label=\"Menu 2 5\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container  has-text-color has-contrast-color has-background has-base-background-color\"  id=\"modal-11\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-11-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive items-justified-right wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/ascnet.ie\/3wayswitch\/smes\/\"><span class=\"wp-block-navigation-item__label\">SMEs<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/ascnet.ie\/3wayswitch\/institution\/\"><span class=\"wp-block-navigation-item__label\">Institutions<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/ascnet.ie\/3wayswitch\/students\/\"><span class=\"wp-block-navigation-item__label\">Students<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-70021b37 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Links &amp; Further Reading<\/h2>\n\n\n\n<p>Read more about Employer Branding<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-3c46939c wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:0;padding-bottom:var(--wp--preset--spacing--30);padding-left:0\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading alignwide\">Employer Branding resources<\/h2>\n\n\n\n<p>Wish to learn more about Employer Branding? Explore the resources below!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1250\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Tooklkit1Page5.jpg\" alt=\"\" class=\"wp-image-71\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Tooklkit1Page5.jpg 1000w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Tooklkit1Page5-240x300.jpg 240w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Tooklkit1Page5-819x1024.jpg 819w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Tooklkit1Page5-768x960.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading alignwide\">Additional Links<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide has-custom-off-white-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-fb90a72e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-e061fc6f6277a6c27fb1736b82600d9e\" style=\"color:#8f13b0\"><a href=\"https:\/\/doi.org\/10.1002\/1099-050X(200024)39:4%3C347::AID-HRM6%3E3.0.CO;2-C\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"http:\/\/www.theallianceframework.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/doi.org\/10.1111\/j.1744-6570.2005.00515.x\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.ere.net\/the-8-elements-of-a-successful-employment-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">The 8 Elements of a Successful Employment Brand<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-88dbc35c71295c4d4c9c814e57bff61e\" style=\"color:#444444\">Sullivan, J. (2004)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-custom-off-white-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-fb90a72e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-1b0e5bafe7c8b60c6a044dee10a9e50a\" style=\"color:#8f13b0\"><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2018.08.001\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/journals.aom.org\/doi\/abs\/10.5465\/AMJ.2011.59215081\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2018.08.001\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.talentlyft.com\/en\/blog\/article\/117\/employer-branding-strategy-in-5-steps-infographic\" target=\"_blank\" rel=\"noreferrer noopener\">Employer Branding Strategy in 5 Steps<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-e1019cca0d5c6ddd5b3eb29fd1ae9873\" style=\"color:#444444\">TalentLyft<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-custom-off-white-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-fb90a72e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<p class=\"has-text-align-left has-text-color has-link-color wp-elements-73ff8b1dff12c615a11a0fa6c932b30c\" style=\"color:#8f13b0\"><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2018.08.001\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/doi.org\/10.1016\/j.hrmr.2013.05.002\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/doi.org\/10.1016\/j.orgdyn.2008.02.001\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/doi.org\/10.1002\/hrm.21786\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.researchgate.net\/figure\/Employer-Branding-Framework_fig1_339956153\" target=\"_blank\" rel=\"noreferrer noopener\">Infographic &#8211; Leveraging the Employer Brand Strategy with Employee Value Proposition<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-fbec619d16e38b4cd1eac1a53e39a36f\" style=\"color:#444444\">Pawar, A. (2016)<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f3f3f3;padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-2b43bde3 wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<p class=\"page-nav-4 has-text-color has-link-color wp-elements-4178dd62b5f2d5998e92e006cdb84f29\" style=\"color:#8f13b0\">&lt; Previous Section: Experts Advice<\/p>\n\n\n\n<p class=\"page-nav-6 has-text-color has-link-color wp-elements-cb0a70abf5ace0494ff008458c204de7\" style=\"color:#8f13b0\">Next Section: FAQs &gt;<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1777\" class=\"wp-block-cover__image-background wp-image-83 size-full\" alt=\"\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitCoachingFAQs.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitCoachingFAQs.jpg 1000w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitCoachingFAQs-169x300.jpg 169w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitCoachingFAQs-576x1024.jpg 576w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitCoachingFAQs-768x1365.jpg 768w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/ToolkitCoachingFAQs-864x1536.jpg 864w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-90 has-background-dim\" style=\"background-color:#8f13b0\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-73df7ea3 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/ascnet.ie\/3wayswitch\/\"><img loading=\"lazy\" decoding=\"async\" width=\"197\" height=\"196\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/logo.png\" alt=\"\" class=\"wp-image-102\" style=\"width:50px\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/logo.png 197w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/logo-150x150.png 150w\" sizes=\"auto, (max-width: 197px) 100vw, 197px\" \/><\/a><\/figure>\n\n\n<form role=\"search\" method=\"get\" action=\"https:\/\/ascnet.ie\/3wayswitch\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label screen-reader-text\" for=\"wp-block-search__input-12\" >Search<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 370px\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-12\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required \/><button aria-label=\"Search\" class=\"wp-block-search__button has-icon wp-element-button\" type=\"submit\" ><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form><\/div>\n\n\n<nav class=\"is-responsive items-justified-right wp-block-navigation is-content-justification-right is-layout-flex wp-container-core-navigation-is-layout-fc306653 wp-block-navigation-is-layout-flex\" aria-label=\"Menu 2 6\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container  has-text-color has-contrast-color has-background has-base-background-color\"  id=\"modal-13\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-13-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive items-justified-right wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/ascnet.ie\/3wayswitch\/smes\/\"><span class=\"wp-block-navigation-item__label\">SMEs<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/ascnet.ie\/3wayswitch\/institution\/\"><span class=\"wp-block-navigation-item__label\">Institutions<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/ascnet.ie\/3wayswitch\/students\/\"><span class=\"wp-block-navigation-item__label\">Students<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-70021b37 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<p>In the following section you will find a list of FAQ on Employer Branding<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-3c46939c wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:0;padding-bottom:var(--wp--preset--spacing--30);padding-left:0\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading alignwide\">FAQs<\/h2>\n\n\n\n<p>In the following section you will find a list of FAQ on Employer Branding<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1250\" src=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit1Page6.jpg\" alt=\"\" class=\"wp-image-77\" srcset=\"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit1Page6.jpg 1000w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit1Page6-240x300.jpg 240w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit1Page6-819x1024.jpg 819w, https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit1Page6-768x960.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignwide\">FAQs<\/h2>\n\n\n\n<details class=\"wp-block-details alignwide has-custom-off-white-background-color has-background is-layout-flow wp-block-details-is-layout-flow\"><summary>How to create a strong and attractive employer brand?<\/summary>\n<p>In order to create a strong and attractive employer brand is crucial to create a culture of sharing and continuous improvement and seek balance between good management practices and productivity.<\/p>\n\n\n\n<p>Successful employer brands are not afraid to share their best practices publicly. According to&nbsp;<a href=\"https:\/\/www.ere.net\/the-8-elements-of-a-successful-employment-brand\/\" rel=\"noreferrer noopener\" target=\"_blank\">Sullivan<\/a>, it is important that senior managers within organisations encourage and reward the development and sharing of best practices. In their view, \u201cin an era where technology can track spikes in sales and market value that correlate to such exposure, public touting has become a way of life in leading firms like GE, Cisco, Southwest Airlines, and Wal-Mart. Unless your firm wants to be left behind, becoming more and more obscure each year, it\u2019s essential that senior management recognizes and encourages employment branding and the sharing of best practices\u201d.<\/p>\n\n\n\n<p>Having good management practices in place is one way of creating a good employer brand. It is important to maintain a good balance between management practices and employee productivity. Overly soft management practices have a negative impact on productivity whereas too much focus on productivity result in \u201cemployee burnout, increased error rates, decreased customer satisfaction and increased turnover, especially among top performers that have come to expect excellent management. Therefore, in order to insure a strong brand as well as improved employee productivity, firms must measure and reward balance between the use of good management practices and efforts to improve employee productivity\u201d.<\/p>\n\n\n\n<p>Read more at&nbsp;<a href=\"https:\/\/www.ere.net\/the-8-elements-of-a-successful-employment-brand\/\" rel=\"noreferrer noopener\" target=\"_blank\">ERE Media<\/a><\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details alignwide has-custom-off-white-background-color has-background is-layout-flow wp-block-details-is-layout-flow\"><summary>How effective is storytelling?<\/summary>\n<p>Sharing employees\u2019 views and feedback on the firm\u2019s business practices and management is a good way of generating attention from the prospective talent. Storytelling inside and outside the organisation about the organisation as a good place to work is part of a viral marketing and it is more effective if the word is spread by employees rather than the organisation itself. \u201cHaving employees proactively tell stories within the organization builds pride and increases retention rates. Having employees that tell stories externally increases the number and the quality of employee referrals for open positions\u201d (<a href=\"https:\/\/www.ere.net\/the-8-elements-of-a-successful-employment-brand\/\" rel=\"noreferrer noopener\" target=\"_blank\">Sullivan<\/a>).&nbsp;Employees spreading the word about your firm being a good place to work has a significantly higher impact than the firm spreading the word that it is a great place to work.<\/p>\n\n\n\n<p>Read more at&nbsp;<a href=\"https:\/\/www.ere.net\/the-8-elements-of-a-successful-employment-brand\/\" rel=\"noreferrer noopener\" target=\"_blank\">ERE Media<\/a><\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details alignwide has-custom-off-white-background-color has-background is-layout-flow wp-block-details-is-layout-flow\"><summary>How to increase candidates\u2019 awareness of your best practices?<\/summary>\n<p>\u201cThe best managed firms are those also known as benchmark firms. These are the firms that have best practices that everyone else wants to learn about and emulate. A great brand requires management to participate in major benchmarking studies and to make a conscious effort to respond to those that highlight your best practices\u201d (<a href=\"https:\/\/www.ere.net\/the-8-elements-of-a-successful-employment-brand\/\" rel=\"noreferrer noopener\" target=\"_blank\">Sullivan<\/a>).<\/p>\n\n\n\n<p>Make sure that your company is known not only for your product brands but also management practices. Increasing the job applicants\u2019 awareness of good management practices within your organisation attracts the right candidates for the job and your workplace. It is important to talk about the best management practices in recruiting materials, annual reports and on the company\u2019s website.&nbsp;.<\/p>\n\n\n\n<p>Read more at&nbsp;<a href=\"https:\/\/www.ere.net\/the-8-elements-of-a-successful-employment-brand\/\" rel=\"noreferrer noopener\" target=\"_blank\">ERE Media<\/a><\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details alignwide has-custom-off-white-background-color has-background is-layout-flow wp-block-details-is-layout-flow\"><summary>How to improve continuously your employer brand?<\/summary>\n<p>As organisations build and improve their product brands so they have to employ a similar approach to strengthening their brand as an employer. It is important to continue improving your employer brand given that the target candidates\u2019 preferences and needs change. Employment brands are no different. \u201cThe key to that continuous improvement is the use of brand assessment measures or metrics. Any branding campaign should begin with side-by-side comparison numbers that can be used to judge the relative success and improvement of the effort. Branding metrics should become part of the assessment criteria for all major business functions and their managers. You can\u2019t improve what you don\u2019t measure\u201d (<a href=\"https:\/\/www.ere.net\/the-8-elements-of-a-successful-employment-brand\/\" rel=\"noreferrer noopener\" target=\"_blank\">Sullivan<\/a>).<\/p>\n\n\n\n<p>Read more at&nbsp;<a href=\"https:\/\/www.ere.net\/the-8-elements-of-a-successful-employment-brand\/\" rel=\"noreferrer noopener\" target=\"_blank\">ERE Media<\/a><\/p>\n<\/details>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f3f3f3;padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-2b43bde3 wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<p class=\"page-nav-5 has-text-color has-link-color wp-elements-0de42d81bdabaf5afa957431faeaf880\" style=\"color:#8f13b0\">&lt; Previous Section: Useful Links<\/p>\n\n\n\n<p class=\"page-nav-1 has-text-color has-link-color wp-elements-0c945c9a5d6d09b2d4448495726145fb\" style=\"color:#8f13b0\">Back to Toolkit &gt;<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>About Toolkit Contents Templates<\/p>\n","protected":false},"author":2,"featured_media":78,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[17,18,24],"class_list":["post-416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sme","tag-employee-value-proposition","tag-employer-branding","tag-organisation-person-fit"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ascnet.ie\/3wayswitch\/wp-content\/uploads\/2025\/10\/Toolkit2Basics.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ascnet.ie\/3wayswitch\/wp-json\/wp\/v2\/posts\/416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ascnet.ie\/3wayswitch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ascnet.ie\/3wayswitch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ascnet.ie\/3wayswitch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ascnet.ie\/3wayswitch\/wp-json\/wp\/v2\/comments?post=416"}],"version-history":[{"count":4,"href":"https:\/\/ascnet.ie\/3wayswitch\/wp-json\/wp\/v2\/posts\/416\/revisions"}],"predecessor-version":[{"id":953,"href":"https:\/\/ascnet.ie\/3wayswitch\/wp-json\/wp\/v2\/posts\/416\/revisions\/953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ascnet.ie\/3wayswitch\/wp-json\/wp\/v2\/media\/78"}],"wp:attachment":[{"href":"https:\/\/ascnet.ie\/3wayswitch\/wp-json\/wp\/v2\/media?parent=416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ascnet.ie\/3wayswitch\/wp-json\/wp\/v2\/categories?post=416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ascnet.ie\/3wayswitch\/wp-json\/wp\/v2\/tags?post=416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}